Getty Images in a photo agency that covers breaking events from around the world. The agency covers sports, news and entertainment events with hundreds of photographers located in many international locations. People for the Ethical Treatment of Animals PETA is an animal rights advocacy organization that is famous for provocative advertising aimed at promoting vegetarianism and combating any forms of perceived mistreatment of animals. The organization, which is based in the United States with operations in the United Kingdom, Germany, the Asia-Pacific region, and India, was founded in to protect the rights of animals. The more than one million members of PETA around the world support the organization's mission that eating, wearing, experimenting on animals should not take place.
PETA ends 'I'd Rather Go Naked' anti-fur campaign after three decades
PETA Is Retiring Its Famous "I'd Rather Go Naked" Campaigns - PAPER
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PETA's "We'd Rather Go Naked" Campaign
The phrase "I'd rather go naked than wear fur" has been credited to celebrities -- in various states of undress -- from Pamela Anderson to Eva Mendes, Pink and Dennis Rodman. But after almost 30 years, the animal rights group that convinced dozens of stars to strip down for anti-fur ads is retiring its famous campaign. With a growing number of labels, designers and retailers distancing themselves from animal skins in recent years, People for the Ethical Treatment of Animals PETA believes that its long-running awareness campaign is no longer necessary. Christina Applegate shot by Robert Sebree in Credit: Peta.
By Eric Hegedus. February 4, am Updated February 4, pm. PETA — which targets alleged animal abuse in scientific laboratories, clothing production, the food industry and entertainment — started the advertising campaign in but has announced it is bringing it to a close, on the cusp of New York Fashion Week, because the group has seen significant changes in the fur industry. He also notes that Toronto-based manufacturer North American Fur Auctions filed for bankruptcy last fall.